This collection of selected projects and moments is very much a work-in-progress. Most text within is a placeholder that I hope to gradually replace with more coherent and useful stories, as I reflect on adventures current or past. Meanwhile, do feel free to connect about anything you’re curious about! - ayssar
Rethinking Design

UX/UI Experiments In Physical-To-Digital Product Design
Rethinking Product
ux
ui
design
web
digital
makerbrane

Mass Customizing Products with a Modular Packaging System
Rethinking Product
design
packaging
modular
urbacraft
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The Challenges Of Taking Physical Play Digital
Rethinking Play
play
code
ux
ui
digital
education
makerbrane
design
Rethinking Product

How We Went From Toy Idea To Product Launch In 8 weeks
Rethinking Product
urbacraft
design
Creator Economy
toys
product
startups

We Partnered With Young Designers To Invent New Ways To Play
Rethinking Product
urbacraft
design
Creator Economy
toys
product
startups

Five World Museums You Can Build Without LEGO
Rethinking Product
urbacraft
design
toys
go-to-market

Maker Stories: Building A Community Around Creativity and Play
event
community
makerbrane
Creator Economy
play
maker culture
Rethinking Architecture & the City

Event-driven Urban Regeneration: Can A Carnival Be A War Memorial?
Rethinking Architecture
competition
event
theory
provocation
impact
urban design
experiential
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Global Art Forum 9 - Cities: How Good Is Smart?
Rethinking Architecture
discussion
video
forum
urban design
smart city
public talk

Orchitecture: An Experiential Exploration Of Architecture And The Orchestra
Rethinking Architecture
experiential
architecture
sound
art
event

How To Gamify Territory And Memory: Architecture As Social Media
Rethinking Architecture
theory
culture
architecture
play
phygital
provocation
publication
place

Building A Community Like A Rubik’s Cube: Rethinking Housing Typologies In A Shifting Market
Rethinking Architecture
q-dar
architecture
urban design
community
modular
culture
awards

How A 10-Day Design Sprint Won The Competition For A Shipping Magnate’s Headquarters
Rethinking Architecture
q-dar
architecture
agency
competition
corporate
sustainability
Rethinking Play
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Toys And The Metaverse: How May The Industry Adapt to Immersive Digital Play?
play
metaverse
3D
startups
games
toys

A Chameleon Toy That Can Be Any Place You Want It To Be
Rethinking Play
urbacraft
design
toys
go-to-market
physical
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What Is A Brane? If You Can’t Beat Them, Join Them - Literally.
Rethinking Play
makerbrane
toys
physical
digital
phygital
awards

Maker Stories: Building A Community Around Creativity and Play
event
community
makerbrane
Creator Economy
play
maker culture
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My First Game Since I Was A Teenager Won An Award!
Rethinking Play
games
retro
awards
digital
play
Rethinking Education

Environmental Awareness Through Play: We Are The Cities We Build
Rethinking Education
urbacraft
toys
play
education
workshops
kids
dev
STEAM
physical

Play Impact: Empowering Students and Communities With Hands-on Urbanism
Rethinking Education
urban design
impact
community
place
play
children
education

Urban Design Thinking: Learning From Living Cities
Rethinking Education
theory
publication
impact

Asterisk-Shaped People / Escaping Disciplinarity
Rethinking Education
education
transdisciplinarity
theory
article
writing
design
Other Destinations
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