A Chameleon Toy That Can Be Any Place You Want It To Be

A Chameleon Toy That Can Be Any Place You Want It To Be

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urbacraft
design
toys
go-to-market
physical
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Urbacraft was born when my wife challenged me to design a local dollhouse for our kids, because she rightly felt it absurd that they only played with Floridian Pink Dreamhouses or Victorian Villas when we had just moved from Paris to Beirut. Eventually it lead to the Urbacraft City Crafting System, which proposed a mass-customizable solution to the lack of diversity and inclusivity in play environments (and not just in doll shape and race). It taught through play thousands of kids - and their parents - to think about their cities and how they participate in shaping them.
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Paris

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