This is the incredible story of the birth of Urbacraft, which started as a couple’s side project, creatively funded, launched and manufactured, and which organically grew into something much bigger.
TODO:
Insight: why are our girls playing with the same toys wherever we live?
Challenge: design a product and produce an exhibition in 2 months
Concept
Iterations
Prototype
Production
Exhibition
Limited Edition Sets
Partnerships
Press
Workshops
Digital Tool: Facade Maker prototype