How We Went From Toy Idea To Product Launch In 8 weeks

How We Went From Toy Idea To Product Launch In 8 weeks

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urbacraft
design
Creator Economy
toys
product
startups
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This is the incredible story of the birth of Urbacraft, which started as a couple’s side project, creatively funded, launched and manufactured, and which organically grew into something much bigger.
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TODO:
Insight: why are our girls playing with the same toys wherever we live?
Challenge: design a product and produce an exhibition in 2 months
Concept
Iterations
Prototype
Production
Exhibition
Limited Edition Sets
Partnerships
Press
Workshops
Digital Tool: Facade Maker prototype