Urbacraft was designed to be customized and extended. Reacting to LEGO’s closed “Apple of toys” system, Urbacraft wanted to be the “Android of toys” (when Android was still really open). We mass produced 80% of the product, and mass-customized the last 20% based on collaborations with some amazing young architects, artists, game designers, and activists.
We Partnered With Young Designers To Invent New Ways To Play
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