Mass Customizing Products with a Modular Packaging System

V1

For the launch, we designed the most cost-effective packaging we could think of, a generic black card box with a customizable sticker on the top side.

The first Urbacraft boxes were went for a vintage look, with duotone prints on customizable stickers over a generic black card box.

V1: The draft sticker for the Dover Street Market box. We decided it felt too cheap for the occasion (DSM’s 10 years anniversary).

V2: The Urbacraft Dover Street Market Set box sleeve.

V2

When we started doing the first partnerships, we redesigned the Urbacraft box as a high end, embossed “chocolate box” with a customizable glossy printed sleeve wrapped around it.

Here is the first version, for the Dover Street Market Special Edition.

The Sursock Museum Special Edition set, with the V2 Box and Sleeve packaging.

We rationalized the branding and redesigned the logo slightly (circular background with many possible colors instead of the green square in the previous iteration), to be applied to any set’s sleeve design.